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Data Anayst

Company Name:
Top Prospect Group
JOB SUMMARY:
The Database Analyst will apply his/her mastery-level knowledge of customer data to provide strategic, actionable insights and recommendations that enable grow revenue, attract and retain customers, and sell and market effectively. Success in this role is based upon the incumbent?s ability to understand our brands and customers and apply business analytics to overcome challenges and grow our brands. This is not an IT position, however experience with relational databases and query-building tools is required.
DUTIES AND RESPONSIBILITIES:
1. Work collaboratively with marketing and sales leaders to understand the market potential and penetration within each of our industries and then develop customer acquisition and retention strategies that drive growth
2. Leverage a variety of data sources and applications to analyze customer and event trends and opportunities
3. Translate complex analyses and insights into management-friendly reports and recommendations
4. Demonstrate actionable insights in post-event analysis
5. Segment and manage target audience clusters aligned with event growth goals; monitor and measure their responsiveness throughout the sales and marketing cycle; recommend course corrections and strategic opportunities based on analyses.
6. Support ongoing sales and marketing campaigns by providing customer lists and ad-hoc reports in a timely manner
7. Work seamlessly with Analyst team to share responsibilities and support overall departmental goal
8. Support efforts to introduce and utilize advanced segmentation routines, such as modeling and regression analysis, to improve sales and marketing effectiveness
9. Work with Management, and Partner teams to drive and deliver new data-related capabilities in support of regional and worldwide growth initiatives.
10. Expected to operate and utilize standardized department documents and templates
11. Plan and manage daily productivity schedules; share progress reports regularly
REQUIREMENTS:
Experience in marketing analytics and segmentation required
2+ years hands-on experience using relational databases and database management software required
BS or BA in Marketing or Database-related field required
Intermediate-level query writing skillset in SQL Server 2008 required
Experience with statistical tools such as SPSS or SAS a plus
Advanced knowledge of Microsoft Office applications, including Powerpoint and Access
Excellent written and verbal communication/ presentation skills

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