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Director, Category Management

News America Marketing, a subsidiary of News Corp NASDAQ: NWS, NWSA; ASX: NWS, NWSLV is the premier marketing partner of some of the world's most well-known brands. From our iconic Sunday coupon insert, SmartSource Magazine?, to our innovative digital savings platforms like Checkout 51, News America Marketing's advertising and promotion programs are an integral part of America's shopping routine. We reach millions of consumers each day through our network of 1,950+ publications1, 55,880+ retail stores2, and mobile savings apps. Since 1988, we have delivered advertising and promotions that are proven to help brands succeed. 1NAM market list effective October 2016. 2Based on an aggregate of NAM cycle 1, 2017 Coupon Machine for all classes of trade with the exception of specialty stores that accept only Carts or Shelftalk.
Category Management's goal is to accommodate as many different brands as possible in our FSI and In-Store programs, while protecting our exclusivity commitment to our clients. The exclusivity that News America provides is a guarantee to our clients that we will not run a promotion or incentive to purchase for a competing brand, taking the same category, in the same insert or cycle, in the same markets or stores.
We work closely with the Sales teams to accommodate client requests in a manner that maximizes revenue for the company and satisfies client agreements, guarantees, etc. Category Management also evaluates products to identify which category classification they would fall into, and is responsible for the creation of new categories. In addition, we handle the allocation process, which is the process of accommodating client requests for the upcoming year. We are also in charge of tracking competitive FSI inserts.
Responsibilities:
Facilitate and maximize the accommodation of In-Store and Free Standing Insert (FSI) business within the parameters set forth by the Organization.
Capacity to analyze past and present category activity in order to project future business. Ability to partner with upper management to resolve larger issues
Respond promptly and accurately to requests for potential orders from the sales force.
Identify, review, and resolve any direct and indirect category conflicts
Analyze category activity in order to make educated decisions on future business.
Work on special projects to analyze future trends of consumer promotion and whether the company can increase client spending
Participate in forecasting calendar year business for clients/ categories (allocations)
Manage three coordinators, overseeing their day to day responsibilities of handling insert dates/ cycles
Qualifications:
Bachelor's degree
At least 5 years of managerial experience.
At least 10 years of relevant work experience.
Ability to work under pressure, multi task and think strategically using alternative ideas/ strategies.
"Outside the box thinker."
Ability to negotiate and work through problem situations with sales organization.
Self-starter and deadline oriented
Extensive use of Microsoft Excel, Salesforce.com, and the ability to adapt to customized systems.



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